Something to think about.
In his recent book, Mixed Signals: How Incentives Really Work, economist and University of California-San Diego professor Uri Gneezy examines how incentives of various kinds can and do modify behavior in a variety of contexts.
Employment is one of the contexts in which incentives have particular application.
Here are three strategies for consideration by employers based on the concepts discussed in Professor Gneezy’s book:
1. Consider paying bonuses in advance to improve performance. This proposal takes advantage of loss aversion, which refers to people's sensitivity to losing something they already have as contrasted with gaining something new of the same value.
Consider two scenarios. In the first scenario, an employer has a policy of paying employees an extra $1,000 at the end of the month if they construct 100 widgets in that month. In the second scenario, the employer pays the $1,000 bonus at the beginning of the month and informs the employees that if they do not construct 100 widgets in the coming month, the $1,000 bonus will be forfeited and their future pay reduced accordingly.
Research has shown that the second scenario results in better performance. Employees will work harder to avoid losing something they already have versus gaining something they do not have.
One major risk of this approach is a resignation shortly after the employee receives the upfront bonus. The employer might be able to deduct the bonus from any regular amounts still owed to the employee. To the extent that such an offset is not fully available, expected losses would need to be weighed against the expected increases in productivity.
The other major risk of this approach, obviously, is violation of applicable wage-hour and wage payment laws in recouping a "forfeited" bonus. Any employer adopting an “up-front incentive” policy should consult in advance with qualified wage-hour counsel.
2. Consider lotteries to get employees to work in the office. Lotteries can work in a variety of ways. The most common is that people buy lottery tickets for a chance to win a pot of money. The more tickets you buy, the better your odds.
Such programs could be used to encourage employees to work in the office more regularly, an increasing issue of concern for employers. The simplest approach would be to award tickets to employees for each day that they come into the office. At the end of a week (or other time period), one or more tickets would be pulled for a prize of some kind. The more days employees spend in the office, the more likely they are to win the prize.
Then there is the “lottery with regret.” In this scenario, every employee’s name would be entered into the lottery. At the end of the week, a name is publicly pulled to determine the winner of the prize. If the employee whose name was pulled had not spent a sufficient number of days in the office that week (perhaps three days), their name would be thrown out and a new name pulled until a qualifying winner was determined. In this scenario, an employee who misses out on the prize will theoretically regret not having gone to the office three days that week. (On the other hand, the employee may elect to work from home on drawing day, knowing that he or she is not going to win anyway.)
There are four principal concerns with the lottery concept. First, the prize must of course be less than the expected boost in revenues from improved production. Second, employers must account for employees unable to come into the office due to a disability or for other reasons requiring reasonable accommodation. Third, with the “lottery with regret,” there may be employee relations implications if employees who work remotely perceive that the employer is trying to “shame” them in front of their colleagues. Fourth, many states have laws governing lotteries, so employers should make sure that their proposed lotteries do not violate any applicable laws.
3. Consider paying employees to quit at key moments. Professor Gneezy’s book recounts how Zappos, Amazon, and Riot Games have used the “pay to quit” strategy to promote a motivated and committed workforce. Every once in a while, these companies would offer their employees a few thousand dollars to quit. The point was to weed out the employees who were noncommittal and retain those most motivated to make the companies successful.
This approach might be especially effective when there is a major shift in strategy, product, or process. Some employees may be opposed to the changes but uncomfortable with expressing their views. Thus, it may be opportune at these times to incentivize the demoralized or skeptical employees to leave and to ensure that those who remain are committed to the new approach.
* * *
These proposals of course will not work for all companies, and their success or failure will vary depending on a wide range of factors. But they are worthy of consideration.
- Senior Counsel
Chris is an attorney with more than thirteen years of experience at law firms, in-house, and in academia, with extensive expertise in sports, litigation, and labor and employment. He represents and advises employers with respect to ...
Robin Shea has 30 years' experience in employment litigation, including Title VII and the Age Discrimination in Employment Act, the Americans with Disabilities Act (including the Amendments Act).
Continue Reading
Subscribe
Contributors
- William A. "Zan" Blue, Jr.
- Obasi Bryant
- Kenneth P. Carlson, Jr.
- James M. Coleman
- Cara Yates Crotty
- Lara C. de Leon
- Christopher R. Deubert
- Joyce M. Dos Santos
- Colin Finnegan
- Steven B. Katz
- Ellen C. Kearns
- F. Damon Kitchen
- David C. Kurtz
- Angelique Groza Lyons
- John E. MacDonald
- Kelly McGrath
- Alyssa K. Peters
- Sarah M. Phaff
- David P. Phippen
- William K. Principe
- Sabrina M. Punia-Ly
- Angela L. Rapko
- Rachael Rustmann
- Paul Ryan
- Piyumi M. Samaratunga
- Robin E. Shea
- Kristine Marie Sims
- David L. Smith
- Jill S. Stricklin
- Jack R. Wallace
Archives
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010